Do you know that around 75% of buyers believe that a website is an impression of a brand? You see, the web development sector is a crowded one. The buyers are spoilt for choice. So, merely having a website as a business card will not do any good.

You need a website that hits the right cord at the right time. It should act as a competitive selling tool. Smart brands have cracked the code by incorporating psychological triggers to influence buyers’ choices. Now that you know a website design can boost sales, here is a closer look at some human psychology techniques to use in your web design.

Professional Web Design Trends

A visually appealing, professional and polished website always impresses buyers. So, make sure you pick an award-winning website design. Uncluttered layouts, ample white spaces and brilliant graphics can help you attract maximum logins. 

Also, having a separate section for web awards will help display your leadership, expertise, and competence in the market. Remember, you must build a strong impression to gain a competitive edge.

Easy to Use

Do you know that a user takes only 50 milliseconds to form an opinion of a website? So, apart from looks, functionality is also a powerful psychological trigger to look for in your web design. A smooth interface, faster processing, and adherence to web standards are the keys to a perfectly functional website.

Here are the top five key attributes of a quality user interface. So, make sure you consider this aspect while planning your website. Your motive should be to keep them hooked to your website for longer.

Mobile-Compatible

Around 83% of the customers prefer brands that offer a seamless browsing experience on all devices. Buyers utilize a wide range of gadgets like smartphones, tablets, laptops, and desktops to surf the internet. 

So, if you want your website to shine out in the crowd, ensure you make it mobile-compatible. It will enhance the buying experience and improve your SEO ranking as well.

Quality, Fresh Content

Be new, interesting, and concise. It is what buyers look for in a brand website. Experts say that infusing your brand personality into your website is essential. Technical jargons, complex terms, and acronyms are a turn-off for consumers. 

They want to invest time in a website offering fresh and high-quality content daily. Social media updates and blogs are great tools to keep your content engaging.

Clear Call to Action

If your website asks nothing from the buyers, they will definitely do nothing! So, clarify your brand’s purpose and the motive of your website in front of your buyers. Then, guide them to a probable call to action that will add value to your customers’ lives. 

Share, follow, subscribe, place an order, or join the mailing list are some of the popular call-to-actions to go for in this section.

Summing Up

So, these are some ways to leverage human psychology in web design. Are you planning to revamp your website? Here are the top 5 design trends to get inspired. Experts from the top website agencies say how to make buyers invest in a product or encourage them to revisit it is in your hands. 

Depending on the type of website you are planning, you can use these tools to expand revenue channels, enhance its effectiveness, and reduce churn rates. It is high time, you buckle up, make the most of these tips, and introduce an impressive website.