Search Engine Optimisation (SEO) is one of the most crucial elements of any web design because it brings traffic. Many SEO tools are efficient and optimise websites according to the latest standards.

With the availability of so many tools, picking the right one is a task. So, to sway all your dilemmas, here are the five best SEO tools for web designers which are tried and tested.

1. Moz

Moz is a premium SEO tool among web designers' most popular choices. While working on it, you can follow the latest web design trends of 2022 while keeping the website optimised. 

Its features are:

• Researching the top keywords relating to your niche

• Evaluate the ranks of your domain

• Check the status of featured snippets, backlinks, etc.

• You can review both generic and branded keywords

• Investigate competitor's websites and high-rated keywords

Furthermore, with the premium Moz tool, you can initiate website audits, analyse SEO strategies, and check SERP rankings for desktop and mobile. All these features with an amazing dashboard and interface make it one stop for SEO optimisation.

2. SEMRush

SEMRush is a very flexible SEO tool which offers versatility. However, some eye-popping website design stats state that its design must optimise all features for both mobile and website users. SEMrush helps you focus on core design while making the website parallel with SEO.

It has:

• Extensive keyword analysis

• Traffic analytics

• Domain summary

• Comparison with competitors

• Analysing backlinks and sources of traffic

• Evaluating bounce rate

3. Google Search Console

Google Search Console needs no introduction, a free SEO tool that greatly helps web designers. The best part is you can merge the data of Google Analytics with Google Search Console for better information.

With the power of both, you can :

• Evaluate landing page statistics

• access location-based traffic information

• Check links, backlinks, etc.

• Check security and speed

• Submit your XML sitemaps to Google

• Access different data for mobile and website users.

4. Ahrefs

There are various platforms to master UI/UX designs for web designers whose important part is optimisation. Well, plenty of designers consider Ahrefs the best SEO tool. This is because it has the largest backlink index with over 295 billion pages indexed and more than 16 trillion backlinks.

Some of its features are: 

• Instant review of rankings and stats of any website

• Amazing backlink analysis

• Information on the site's organic keyword rankings

• Troubleshoots the SEO problems

5. Ubersuggest

Ubersuggest is a free and straightforward SEO tool to optimise your website. It helps you check all the shortcomings and work over them. 

Some of its features are:

• Audit tool to review current clients'

• Study competitive markets

• Information on linking

• Evaluation of keywords strategy

• Improvement suggestions relating to all aspects of SEO.

Bonus Tips

This was a detailed insight into the best SEO tools for web designers. While selecting the tool, always narrow down your expectations and price. Then, you can choose the one with basic functionality, on-page auditing, keyword research, competition analysis tool and linking. Also, it would be helpful if it pointed out the shortcomings and gave possible suggestions. SEO is the path to more traffic, so choose your platform smartly.