Having a website for the real estate business is not enough as it offers you nothing until it is well organized or designed. Your website's home page must be designed thoughtfully to give quick and easy options to home buyers. When homebuyers visit a real estate website, they want to know everything about any property, including area, square feet, price, and more. This is why an optimized website is a must for a real estate business. 

Are you wondering what should be included in real estate? If yes, then here is the list for the home page:

1. Advanced Search Button

For a real estate website, the search button on the home page is very important. It should work quickly and smoothly and give accurate results according to the desired search of the customer. 

2. Social sharing

A social sharing button on the side or bottom of the home page is best to promote your real estate website. It helps connect you with people using social media every day, and you can also gain local sales for properties. For example, add buttons like Facebook, Twitter, Instagram, etc. 

3. Map view

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The option to view property on the map is a must on the home page. If you only give address information without a map view, the customer may not be able to understand it properly. So, when you design a real estate website, do not forget to add maps on the website or link your listings to Google Maps. With a precise map view, the visitors can see where the property is and what are the local amenities near it.

4. Contact

A contact button is also important to add to the home page of the real estate website. It should have your complete contact details, including address, phone number, and e-mail. Proper contact info is vital for future leads, and providing a variety of options will also strengthen your real estate website.

5. Blog

The home page is incomplete without a blog section. Blogs are very important for the higher ranking of your website in Google Search Engines. Also, Blog posts help promote your business in many ways. Further, real estate website content/blog can cover a range of topics such as local property prices. Also, it can provide useful information to first-time homebuyers.

6. Photographs and videos

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Real photos and videos of the property greatly impact visitors' minds who want to buy property in your area. So, make sure the real estate website home page has photos and videos of properties with complete details about them, including area size, nearby amenities, etc. Upload photos with good resolution and make sure they fit in with your responsive design. Using proper image size and video will improve the website speed and will increase website visits in real estate. 

7. Testimonials

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Good feedbacks from customers prove that you are doing a great job, and it helps you gain more deals. So,  ask your customers to leave feedback with photos on your website. And, add testimonials on the home page to show visitors about your latest projects and happy customers. 

Conclusion

There's a lot to consider when it comes to designing your real estate website. Home page of any website plays an important role in gaining sales and making an eCommerce website responsive. You can take an idea from the above award-winning eCommerce websites to design your online store in 2022 and beyond.