Did you know that adding brand personality to the website can do wonders for its overall growth? Brand personality is a framework that shows how a brand speaks and behaves! When this brand personality is infused into your website, it sets the tone for brand communication and helps customers to stay associated for the long term. Now the question is, how can you add brand personality to your website? Here are the seven ways to try it out: 

1. Content Tone

One of the best ways to bring brand personality to the website is by using an interactive content tone. The idea is to create website content that's similar to how you talk in person. That way, customers are likely to connect better with you. Also, you will look unique as compared to your competitors, who are more involved in a professional tone.  An interactive tone will also show that your brand is sound and engaging. It will ensure the customers that you aren't a robot but a person (with their team) who is offering their services. 

2. About Us Page

When it comes to a website, "About Us" is one of the most crucial pages of all. That's because it helps your customers know about your business story and other relevant aspects. Whenever a customer wants to know something about a business/brand, they instantly go to the About Us page. So, it is also a frequently visited website page. 

Generally, an About Us page contains your business history, the customers that you serve, and your business model. But, along with that, you can also add something related to your brand personality, say crucial details about the team. These bits will benefit your website and make it stand out from competitors. We recommend you to keep the About Us page concise and informative. A long About Us content might get tedious for some readers. 

3. Good Graphics

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Adding high-quality graphics to your website can contribute to brand recognition. It can also speak soundly about your brand personality and ensure a high number of returning visitors. 

Make sure to create a well-designed logo with good graphics for your website to get noticed. A good logo design can increase your brand reputation. The flawless design and first-class graphics can turn your brand recognizable just by its logo alone.

4. Unique Photography Style

When you add images to your website, try to establish a unique photography style that matches your brand. For that, analyze the brand background and see what style fits the brand objective. If you want the website to be minimalist, add professional images to the website. If you want it to be fun, add dynamic pictures to the main pages of the website.

5. Share Personal Stories through Video

You can't stuff everything on your About Us page, or it may sound boring. That's why another effective way to add brand personality to your website is by creating a video for personal stories. You can familiarise the audience with the brand persona or the ups/downs of the business through video content. 

In fact, people are more likely to watch such videos as it's an engaging way to get information. Also, visual stories can boost trust, compassion, and empathy among customers. So, it's a plus point!  

6. Colours for Your Brand

If you want your website to speak of your brand personality, then incorporate the best colour combinations that you think would match the same! For example, if your brand personality is fun and humorous, yellow would make a great colour for the website. Likewise, for a professional website, you can try blue or green shades. Make sure to select the latest fonts of 2022 and font colour for good contrast. 

7. CTA Buttons

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If your brand personality mirrors uniqueness, why not show it on the CTA itself? CTA can guide your visitors through the buying journey and impact your conversion rate. 

So, you can create CTA content that expresses your brand personality. You can also create interactive and easy-to-find CTA buttons and add them to the home page. 

Conclusion

With these easy yet efficient tactics, you will be able to infuse your brand personality into the website. Make sure to be genuine while showcasing your brand personality. The more authenticity you put in, the more customers you get!